Patrick Torrent


Patrick Torrent is graduated in Industrial Psychology for the Organizations by the University of Barcelona and Bachelor in Law by the UNED. In addition, he has formation in Marketing Management by the Center of Management Development from ESADE, and in Systems Management Information by Master Associates

He started his professional career in the financial sector (La Caixa and Bankpime) and since 1990 he develops his activity in the tourist sector. From 1990 to 2001 he was responsible for Organization of the RACC (Catalunya’s Royal Automobile Club) where he led the creation of the travel area, wholesale and receptive travel agency activity.

From 2001 to 2005, he was the Manager from ADD Corporate Trips (Pharmaceutical Group Lácer), company specialized in the organization of incentive trips, conventions, congresses and events.

From 2005 to 2009 he was the General Deputy Director of the Consortium Turisme de Catalunya and Deputy Director of the Catalan Tourist Board form 2010, when it was created to 2013. Currently he is the Executive Director of the Catalan Tourist Board.

He has participated actively in the creation of the new Catalan Tourist Board and stimulated the definition of two Strategic Plans of Tourism in Catalonia (2005-2010 and 2013-2016). He has also coordinated the first Tourist Marketing Plan of Catalonia (2013-2016).

He was appointed Secretary of the UOC (Open University of Catalonia) Foundation in 2010 and Patron from 2009 to 2011.

He has been speaker and organizer of several symposiums, seminars, workshops and forums focused on tourism and its marketing.

He has been Associate Teacher at the University of Barcelona, Esade, University of Lleida, University of Girona, University Rovira i Virgili, the University of Paris-Sorbonne and University of Cartegena de Indias.

On 22 October 2015 he was appointed President of Necstour (Network of European Regions for a Sustainable and Competitive Tourism) based in Brussels, gathering 32 Tourism Regional Authorities associated and 37 associate organizations).