Bartłomiej Walas

Advisor for Tourism of the Mayor of Krakow, Poland @

Born in 1955, residing in Krakow, Poland. He completed postgraduate studies in international tourism in the Institute of Higher Studies on Tourism-IREST at the Sorbonne University in Paris. Specialist in tourism policy and tourism marketing. He gained professional experience in teaching and research in the Academy of Physical Education in Krakow and is currently the Dean of the Faculty of Tourism and Recreation at the College of Tourism and Ecology Academy in Sucha Beskidzka He has combined academic work with tourism management . Since 1996 he has been associated with the Polish National Tourism Organisation (PNTO) – until 2008 as director of brand office in Paris and from 2008 to 2017 as Vice President of of the PNTO in Warsaw, responsible for promotion of Poland at foreign markets. He is the author of the concept of marketing strategy in the Polish sphere of tourism for the years 2012-2020, many local strategies of branding, co-author of books, textbooks and numerous scientific articles in the field of territorial marketing and tourism policy. Advisor for tourism of the Mayor of Krakow.